Kiip scores USD11 million for mobile rewards network

USD11million in a funding round

Mobile advertising company Kiip has secured USD11 million in a funding round led by Relay Ventures, with participation from existing investors Hummer Winblad and True Ventures. Kiip offers users rewards for mobile gaming achievements, designed to enable developers to boost engagement within their games and brands to connect with consumers. The San Francisco-based startup plans to channel the financing into increasing its headcount from 30 to 50 employees, with the longer term goal of broadening its service and expanding into other markets beyond gaming.

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