Bank of America launches online and mobile cash back deals programme


Bank of America is launching its online and mobile cash back deals programme dubbed BankAmeriDeals across America (view press release). The programme will allow users to click a button or tap on the screen to choose deals they want through Bank of America’s Online Banking and Mobile Banking app. In addition to this, cash back deals and other rewards can be put into customers’ accounts. BankAmeriDeals offers cash back deals from a number of retail categories such as discount department stores, fast food chains and casual dining restaurants.The programme, which is run by Cardlytics, includes national, local and regional merchants such as The Body Shop, FedEx Office and Atlanta Braves.

To use the service, Bank of America customers must log into their online banking account to view their deals in the ‘Cash Back Deal’ section and then pick a store or restaurant of their choice. Users can also access BankAmeriDeals using the ‘Deals’ button in the mobile app on an iPhone, iPod Touch or iPad. The selected deals are redeemed the next time they shop using their Bank of America credit or debit card or Merrill lynch credit cash. The cash back and rewards are credited automatically to the checking or credit card account of their choice the next month.

There plans to release an Android, Windows Phone and Kindle Fire version in the future.

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