Absa, a South African financial services provider, says it has seen an increase in the number of users for its mobile website, with around 1.3 million page views each month (view press release). The bank has seen year-on-year growth of 450% in mobile traffic, which it attributes to the portal’s redefined user experience, optimised for mobile visitors, including a range of handy tools and features along with useful content. Absa’s mobile site offers a range of services from ‘find a product’ tools that serve up appropriate package offerings based on simple information, to instant credit bureau checks, ATM, branch locators and calculators.
“Clearly the mobile channel has reached a tipping point – with users now utilising their cellphones for far more than just simple banking transactions or SMS alerts,” said Absa’s head of retail markets, Arrie Rautenbach. “Smartphones and feature phones are increasingly popular in the local market; data costs are declining; and users are generally becoming more comfortable using the mobile apps.”
Whitepapers
Related reading
Central banks best suited to issue digital currencies
By Aaran Fronda A recent report by the Official Monetary and Financial Institutions Forum (OMFIF) said that central banks rather than private ... read more
Instant payments: innovations inbound for corporates
In 2020, instant payments look set to continue their current trajectory to become the biggest trend in payments. While these schemes already offer numerous benefits to corporates, leveraging innovations such as APIs and request to pay will go some way to unlocking their full potential, argues Michael Knetsch
Obstacles exist for banks to meet ECB’s instant payments goal
The cost of joining instant payment platforms will be one of many hurdles banks and payment services providers must overcome to meet ... read more
Banks must be aware of “biases” in data used to train ML models
Financial institutions need to be conscious of biases in the historical data that is being used to train machine learning (ML) models, ... read more