UK-based mobile web payments and analytics firm, Bango, has integrated its service with Facebook (view press release). The company will provide Facebook mobile web carrier billing in Germany, the UK and USA, with other countries in the pipeline. The partnership allows Facebook’s mobile web users to purchase digital content without the use of premium SMS messages or credit cards. Instead, users can pay on their phone, without the need to register personal details.
“We are delighted to bring Bango’s payment experience to Facebook, said Bango CEO Ray Anderson. “As the mobile web experience has matured and improved, consumers are increasingly keen to purchase digital goods on mobile devices. By ensuring a frictionless payment experience, Bango technology is unlocking the business potential of the mobile web.”
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