Cardtronics launches surcharge-free ATM locator tool

FeeAlert

To steer customers away from fee charging ATMs, Cardtronics, an operator of automated teller machines, is launching FeeAlert (view press release). Upon analysing an individual’s real-world ATM usage behaviour, FeeAlert enables financial institutions to deliver a relevant list of nearby surcharge-free ATMs—including surcharge-free network ATMs. Cardholders can receive a personalised text or email alert from their financial institution pointing them to the nearest surcharge-free ATMs. 

Surcharge-free ATM accessibility is largely driven by awareness—a cardholder can’t use an in-network, surcharge-free cash machine if they don’t know it’s there,” said Rick Updyke, president, U.S. business group, Cardtronics. “With FeeAlert, when a cardholder uses an out-of-network ATM and pays the fee, their financial institution can send a personalised text or email alert to the cardholder’s mobile phone—steering them to nearby in-network, surcharge-free options.”

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