
GoMcDo
McDonald’s customers will now be able to order and make payments via Apple’s Passbook (view press release). AIRTAG, the company behind the fast food chain’s mobile ordering and payments application, GoMcDo, is integrating Passbook. Prepaid orders are retrieved at McDonald’s by scanning a QR Code or smartphone on the NFC compatible unattended “Easy Check-In” kiosk.
The GoMcDo Mobile app for iOS6 will now include the “Add to Passbook” feature, enabling the QR code to be stored directly in Passbook. When shoppers are close to a McDonald’s, a Passbook notification will appear on the iPhone home screen so users can check in when they get to the restaurant.
“Mobile shopping is a long-term fix, for current ongoing problems within the retail experience,” said Jérémie Leroyer CEO & Co-founder of AIRTAG. “We have found that once shoppers use the GoMcDo service, they continue to use it, proving the ability for mobile shopping solutions to keep customers coming into a store.”
Whitepapers
Related reading
Central banks best suited to issue digital currencies
By Aaran Fronda A recent report by the Official Monetary and Financial Institutions Forum (OMFIF) said that central banks rather than private ... read more
Instant payments: innovations inbound for corporates
In 2020, instant payments look set to continue their current trajectory to become the biggest trend in payments. While these schemes already offer numerous benefits to corporates, leveraging innovations such as APIs and request to pay will go some way to unlocking their full potential, argues Michael Knetsch
Obstacles exist for banks to meet ECB’s instant payments goal
The cost of joining instant payment platforms will be one of many hurdles banks and payment services providers must overcome to meet ... read more
Banks must be aware of “biases” in data used to train ML models
Financial institutions need to be conscious of biases in the historical data that is being used to train machine learning (ML) models, ... read more