Branding Brand raises USD7.5million for mobile commerce


Mobile commerce firm Branding Brand has raised USD7.5million in Series A funding led by Insight Venture Partners, with participation from CrunchFund and Eastern Advisors. The Pittsburgh-based company powers mobile commerce websites and apps for retailers such as American Eagle Outfitters, Costco and Ralph Lauren. The company says it will use the fresh funding for product development and to acquire additional customers.

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