2m m-payments a week
According to Starbucks CEO Howard Schultz, over 2 million mobile payments transactions take place every week on the Starbucks mobile app – which generates a bar code that can be scanned at checkout to authenticate a mobile payment – and a total of over 100 million have been made since the app launched in January 2011.
Speaking to analysts via conference call, he said: “We believe the rapid adoption of mobile gives us an opportunity to create a unique and much deeper relationship with our customers directly and in the moment.”
According to Gary Schwartz, author of “The Impulse Economy” and “Fast Shopper, Slow Store, their success is due to “their openness to a simple frictionless payment process … Starbucks mobile POS manages prepaid ‘micro’ transactions and thus has the luxury of making checkout painless without much concern for fraud on their system.”
Other than partnering with electronic payment service Square to introduce a mobile wallet app later this month, the company has plans to include ordering and tipping as a mobile payments feature next year.
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