Shoppers to spend almost £1billion using mobile devices
UK shoppers will spend almost £1billion using mobile devices during the first two weeks of December according to retail association Interactive Media in Retail Group (IMRG) and Capgemini (view press release). That represents a 15% rise on the same period a year ago.
Consumers are expected to spend £4.6billion online over the two weeks commencing on December 3rd and December 10th which is expected to make up around 27% of total e-sales for the final quarter of the year.
Chief Information Officer at IMRG, Tina Spooner believes consumers shopping habits are increasingly shifting to online browsing and purchasing. She said: “While it is still common for consumers to browse the shops at weekends before making the final purchase online at Monday lunchtime, we are increasingly seeing the popularity of ‘second-screening’, where people browse on their mobile devices in front of the TV. Our recent research with eDigitalResearch found 80% of smartphone and tablet owners use their devices in this way.”
Meanwhile, Olivier Ropars, senior director, Mobile, at EBay revealed that the company expects about 30% of purchases on the website to be made through mobile devices over the Christmas period. He added: “Technology, and particularly mobile, have become catalysts for growth and have changed the way that we shop for good. The high street as we knew it, where the ‘showroom’ inside the four walls of the store was the centre of our shopping experience, has transformed forever. Consumers now carry a global store in their pocket allowing them to shop anytime, anywhere.”
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