
Rise in mobile commerce revenue
eBay and PayPal are reporting huge jumps in mobile commerce activity during Black Friday, which is one of the busiest e-commerce days in the US. eBay says that its mobile transaction levels rose 153% year on year on the day, while PayPal claims its mobile payment volume increased by nearly three-fold as consumers shopped using smartphones and tablets.
eBay also reveals that GSI, its e-commerce solutions service, experienced a 198% rise in mobile sales. It appears that the firms increasing focus on the mobile platform is reaping rewards after it recently reported that downloads of its smartphone and tablet apps have topped 100m, with a quarter of the total coming between April and September this year, suggesting the shift to mobile is accelerating.
PayPal has placed similar emphasis on the mobile platform as earlier this year it launched PayPal Here that enables bricks-and-mortar retailers to accept card payments through a smartphone and plug-in card reader, as it aims to cover multiple areas of mobile commerce and payments.
The US is leading the way in terms of mobile commerce. Figures from Monetate assert that smartphone and tablet share of US e-commerce traffic doubled year on year during Q3, while a report from Internet Retailer also tips full-year mobile commerce revenues in the country to double, topping USD20.85bn.
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