PointsPay mobile wallet solution reports high user uptake

High user adoption

PointsPay, a global mobile wallet and mobile payments solution launched in October, together with launch programme partner, Etihad Airways, reports large user adoption in its first month (view press release). The solution converts virtual currency such as miles and points, into over 150 global currencies for use as payment at over 30 million merchants worldwide.

Key figures for the new service include; 2.6% of the active program members registered; 148,000,000 points loaded; 3,400 prepaid cards issued; 24% of transactions carried out at merchants in store and 83% of members remain with a positive points account balance after a transaction.

PointsPay has been used at around 1,200 merchants including Amazon, Apple, Best Buy, eBay, FedEx, Groupon, Hotels.com, Macy’s, Netflix, Skype, Snapfish, Shell, Spotify, Tesco, Vodafone and Victoria’s Secret. Purchase categories include energy, electronics, fast food, sports, telecom, travel, grocery, department stores and charities.

Dominic Hofer, Founder and CEO of Loylogic and PointsPay said:  “After investing two years developing PointsPay, we are very pleased with the take-off. From the initial reactions of programme managers, we expect PointsPay to play a key role in driving global member engagement and programme revenues as members experience maximum freedom to redeem their miles and points at more than 30 million merchants worldwide.”

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