Enabling a merchant to integrate their own wallet solution
Mobile marketing solution provider Mocapay has launched an API token solution platform that mobilises any third party service or point-of-sale (POS) payment solution, closing the loop for customer transactions within merchants’ POS platform (view press release). The new API simplifies integration into the merchant’s POS or third party service or payment provider without making any change to store or back office operations.
Consumers can have a 6-digit single-use perishable Mocapay code delivered to their handset that acts as a stand-in for sensitive account credentials. This gives merchants greater access to mobilize marketing programs and target new audiences.
Accoridng to James Ray, Chief Technology Officer at Mocapay, “We enable a merchant to integrate their own wallet solution, which allows the merchant to quickly and effectively add gift, payment, coupon and loyalty to their own branded mobile wallet.”
Whitepapers
Related reading
Central banks best suited to issue digital currencies
By Aaran Fronda A recent report by the Official Monetary and Financial Institutions Forum (OMFIF) said that central banks rather than private ... read more
Instant payments: innovations inbound for corporates
In 2020, instant payments look set to continue their current trajectory to become the biggest trend in payments. While these schemes already offer numerous benefits to corporates, leveraging innovations such as APIs and request to pay will go some way to unlocking their full potential, argues Michael Knetsch
Obstacles exist for banks to meet ECB’s instant payments goal
The cost of joining instant payment platforms will be one of many hurdles banks and payment services providers must overcome to meet ... read more
Banks must be aware of “biases” in data used to train ML models
Financial institutions need to be conscious of biases in the historical data that is being used to train machine learning (ML) models, ... read more
