Proxama announces NFC partnership with SMARTRAC

Working with SMARTRAC

NFC provider Proxama has announced that it is working with SMARTRAC, to showcase the potential that NFC can add to marketers’ mobile marketing campaigns. The partnership is expected to work with consumer-facing brands and agencies from early 2013. Both companies have been advocating the use of NFC on mobile phones as an effective way for brands to engage with their customers.

Proxama has already run numerous NFC marketing campaigns using its TapPoint online campaign platform and voucher management system which enables owners to create content for NFC marketing campaigns and then monitor the results in ‘real time’.

Miles Quitmann, managing director of Proxama commented on the agreement: “Over the last year we have delivered a number of pilot NFC consumer marketing campaigns for brands such as Nokia, Orange and 20th Century Fox. By linking up with SMARTRAC, we are now in a position to develop and deliver large scale campaigns that will provide brands with the very latest in customer engagement techniques. Our campaigns will enable brands to offer a number of different products to their customers including sales incentives such as vouchers or loyalty cards; exclusive content such as film trailers or video guides; or provide links to social media for further interaction.” 

Ivan Plajh, Head of Business Line Mobile and Smart Media at SMARTRAC said: “Proxama’s expertise and technology in the areas of tag management cloud services, secure mobile payment solutions, and apps for various smartphones is ideally extending our wide NFC Tag product range.”

In other news, chip technology standardiser GlobalPlatform, has announced Proxama  as its latest Observer Member. 

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