Indian reluctance in online transactions
Indian payment gateway PayU has introduced its own interactive voice response (IVR) payment functionality, which enables enterprises to accept payments from customers via telephone.
Companies can acquire new customers via IVR systems to cash in on the reluctance Indian customers have in online transactions. When a customer is ready to make the payment via telephone, the telesales executive informs him that he can complete the payment process through an interactive voice response feature. PayU sends an SMS alert to the customer regarding the transaction details, while the telesales executive can view the same details under the billing tab available on the merchant dashboard.
Owned by multinational media group Naspers, PayU enables businesses to accept debit and credit card payments online.
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