Canadian partnership runs NFC- enabled print ad

Promoting NFC use in Canada

Wireless provider Rogers Communications, Canadian bank CIBC and device maker RIM, are working with technology company Crosscliq to run Canada’s first NFC print ad. In order to encourage mobile payments and NFC in Canada, the advertisement will demonstrate the multiple capabilities of NFC.

 “This is another great example of how NFC continues to deliver innovative and effective advertising solutions especially for the magazine and print industry,” said Ian Barkley, CTO for Crosscliq. “NFC offers advertisers for the first time in history, the means to connect the offline print world with the online digital world.”

Via a tap of an NFC-enabled mobile device, the BlackBerry ad instantly delivers a holiday-gift offer. Readers may choose among three online offers, including free premium BlackBerry apps plus information on the new lineup of BlackBerry devices. Readers who tap on the ad are also offered the option to download CIBC’s new Sure Tap app, the mobile payment app launched recently by CIBC and Rogers Communications.


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