Romania: online payments transactions via Romcard hit EUR220m in 2012

Analysing Romania's online payments in 2012

According to e-commerce integrator PayU Group, in Romania, the value of online payments transactions via Romcard, has reached EUR220m in 2012, up by 38% as compared to 2011, with operations in Central and Eastern Europe.

The source points out that there were 4.1 million transactions via Romcard. The average value of transactions has registered an 8% drop from EUR58 to EUR53. Andreia Stavarache, sales & marketing manager at PayU Romania, has mentioned that in 2012, e-commerce has increased its growth pace. If in 2009, the volume of online payments hiked by 75% compared to the previous year, in 2011 the growth was 24%, and the same trend was valid also as far as the number of transactions is concerned.

Furthermore, Marin Mitroi, general manager Romcard, has declared that the trend is expected to maintain in 2013 as well, at the end of which it is estimated to reach a volume of EUR 286m, corresponding to a number of more than 5 million transactions.

According to PayU, Romanian consumers are more willing to spend on tourism packages and plane tickets (RON 809), software (RON744), IT&C (RON541), toys (RON340), donations (RON334) and fashion (RON240). Furthermore, company estimates that the market will be influenced by three major factors in 2013, including the entrance of new important players in the industry, the business consolidation in the case of active players due to the improvement of services and marketing campaigns and the diversification of payment methods.

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