STAR Financial Bank launches PFM app

Launching app

MoneyDesktop, a provider of an online banking-based personal financial management (PFM) solution to banks and credit unions, announced that Fort Wayne, Ind.-based STAR Financial Bank has launched touch, a white-labeled PFM tool powered by MoneyDesktop’s MoneyMobile app.

STAR Financial Bank was seeking a PFM solution to enhance its online and mobile banking channels. The bank selected MoneyDesktop based on the security of its applications, a highly engaging user experience and an eye-catching interface. MoneyDesktop’s ability to quickly and effectively integrate with the bank’s online banking platform, as well as engage with desktop and mobile users, also factored into the decision.

The touch app, offered for free to the bank’s online banking customers, enables customers to aggregate all their accounts in one place, view easy-to-understand budgets, categorize and track spending, as well as print and email specific transaction information and/or financial reports. With real-time data, customers can manage their finances anytime and anywhere with both desktop and mobile devices.

“The ability to look at your entire financial picture in one place and monitor your spending is powerful,” said Marcuccilli. “We firmly believe in the value touch can offer our customers. As a family-owned community bank, this is a differentiator for STAR, and we pride ourselves on being able to offer the same technology and services as our big bank competitors.”

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