
Multi-platform solutions
Fashion retailer, Style-passport has launched a mobile optimised website, designed to expand its reach and provide customers with a secure and convenient method to complete transactions via their smart phones.
Style-passport was able to convert mobile browsers into mobile buyers without having to move their payment gateway or take on another supplier. It has experienced an instant increase in sales within hours of the mobile site going live. Ashleigh Tennent, Operations Director at style-passport said, “We noticed a continual growth in site visitors originating from smart phones. We knew it was the future and we wanted to give our customers the best possible experience so investing in our mobile channel was key. It seemed a natural step for our payments to be seamlessly routed through our existing provider SecureTrading, and working alongside MoPowered enabled a quick and easy launch, which was an attractive feature for us.”
Style-passport decided to build a mobile friendly website in response to the rapidly growing smart phone market and owners wishing to buy goods on the move. The retailer selected MoPowered, to provide the end to end, mobile-optimised customer journey, (including product inventory, checkout and secure payment) and SecureTrading to process the payments.
Dominic Keen, Founder and Chief Executive of MoPowered, said, “Mobile Commerce is growing in popularity as more and more consumers are using mobile devices to make online purchases. The mCommerce site has enabled style-passport to respond to consumer demands to interact with brand and purchase merchandise anytime, anywhere.”
Justin Fraser, Sales and Marketing Director at SecureTrading, comments, “The ROI on this project was immediate and significant so, after already working with style-passport on their eCommerce site, we were delighted to help them extend their multi-channel offering to allow them to further engage with their customers.”
Related reading
Report: DLT, SWIFT gpi, Ripple and cryptos shape payments
The greatest impact of blockchain on payments is the acceleration of SWIFT gpi, according to Ed Adshead-Grant, general manager of payments, at ... read more
People moves: Token, Mid-Southern Bancorp, Ethereum and more
Token appoints new CTO San Francisco-based open banking platform provider Token appointed Gaurav Kohli as chief technology officer on January 29. As ... read more
Banks’ consumer engagement undergoing “fundamental shift”
The way that consumers are interacting with their banks is undergoing “a fundamental shift” towards digital, but the industry shouldn’t be too ... read more
Instant payments in a flash | podcast
Instant Payments are one of the latest developments in payments.