Brighton and Hove buses launch mobile ticketing initiative

Mobile focused solution

Brighton and Hove Buses have today launched a new mobile ticketing solution to service the community of Brighton and Hove, powered by Corethree‘s award-winning Core Engine integration platform.

The mobile ticketing solution, provided by Corethree, will offer mobile ticketing services for iPhone and Android devices to passengers making 48 million journeys every year. Bus passengers will be able to browse, select and then purchase bus tickets using their smartphone, with easy one-time registration of payment details and on-screen tickets that can be used within seconds of purchase. Pre-purchased mobile tickets are discounted, providing exceptional value to local residents and visitors to the area.

In conjunction with the initiative, Brighton and Hove buses are targeting the large student population in by offering discounts on tickets when using smartphones. The M-Ticketing service is free to download and use.

Corethree’s CEO, Ashley Murdoch said “mobile ticketing and live services information are becoming increasingly popular with UK transport operators as they realise the benefits of operational efficiencies and provide a more enhanced customer experience. Corethree are at the cutting edge of this technology and are proud to be supporting Brighton & Hove Buses. We will continue to provide product innovation and look forward to the next phase of enhancing these mobile services.”

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