American Express enters e-commerce alliance with Twitter

Using social network platform

Twitter and American Express have entered a strategic alliance allowing cardholders to make purchases on the social networking site via specialised tweet. 

Under the terms of the agreement dubbed “Amex Sync”, American Express cardholders who sync their cards with their Twitter can purchase products and receive offers through using hash tags. The initiative plans to expand in incorporating a range of offers from companies such as Microsoft’s Xbox and Sony.

The system sends users a confirmation tweet in their @ Connect tab within 15 minutes. Once the user tweets back to confirm the purchase, the product will ship to the address on file via two-day shipping, courtesy of American Express. Financial details of the agreement have not been disclosed. 


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