Trakgo taps growing Brazilian middle class with mobile wallet solution

Aiming to transform shopping experience

Trakgo has announced plans to launch its merchant-based mobile wallet solution. Trak Wallet and Trak Merchant are expected to initially roll out in Brazil in the second quarter. Trak is designed to transform the shopping experience for smartphone and tablet customers, merchants, and brands.

The second largest emerging market behind China, Brazil’s rapidly growing middle class of nearly 100 million has shown record-breaking ecommerce numbers, double-digit smartphone growth and a population eager to purchase high-quality products. Internet purchases in Brazil skyrocketed to USD24.12bn in 2012, up 29% from 2011, according to the Brazilian Association of Electronic Commerce, with similar growth projected for 2013.  “Brazilians are becoming increasingly comfortable with shopping electronically,” said Keith White, Founder and CEO of Trak. “The first location-based wallet to be introduced for merchants in Brazil, Trak will open consumers to a new way of product searching, shopping, and buying over iPhones, Androids and iPads.” 

Trak Merchant enables sellers to upload product photos, create digital catalogues, track sales, get paid, and manage their mobile stores from anywhere.

Consumers gain the ability to use their smartphones and tablets to find exactly what they are looking for and compare. Users store credit or debit cards in the app, then securely pay. Trak Wallet also offers a payment method for Brazilians that lack a bank account, giving the unbanked and underbanked the same advantages as banked consumers. 

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