snatches USD225,000 for customer loyalty app

Secured funding

U.K startup, a mobile platform on which independent retailers can offer customer loyalty schemes, has raised USD225,000 from Markco Media (reports StrategyEye)., which was founded by former Marko employee Martin Herd, aims to provide small and medium sized businesses with customer loyalty schemes similar to their larger competitors.

The company offers consumers a physical loyalty card as well as smartphone app that is used in the same way. Retailers, who pay for a subscription to the service, also receive analytics breakdowns that enable them to view the effectiveness of campaigns. While the app is available on both iOS and Android, merchants are required to use an iPad to scan loyalty cards and apps.

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