Cardtronics acquires I-Design

To offer ATM solutions

Cardtronics, has announced that its indirectly wholly-owned subsidiary, Cardtronics Creative UK Ltd., has acquired ATM technology firm, i-design group plc

The i-design solution repurposes “waiting time” in a standard ATM transaction. On an i-design enhanced ATM, screen-saver screens that formerly read “processing” or “please wait” are replaced by targeted marketing/advertising messages, interactive on-screen customer surveys, plus a call-to-action message on the receipt after the transaction.

“In a world where consumer attention seems forever fixed on a screen—smartphones, TVs, tablets, laptops, etc.—it’s important to remember the attention-getting quality of a screen known to all demographics, the ATM screen,” said Steve Rathgaber, chief executive officer, Cardtronics. “Because an ATM transaction is all about that person’s money, they’re going to pay extra close attention to that screen. And with tens of thousands of ATMs under Cardtronics’ direct control, plus our existing relationships with 1,200 financial institutions and name-brand retailers on two continents, i-design finds its ideal home at Cardtronics.”

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