Bebe Store grabs USD10.2m as Brazilian e-commerce market heats up

Stepping up competition

Bebe Store, a Brazilian online retailer for mothers, has raised USD10.2m in a Series B round led by W7 Capital and Atomico. Founded in December 2009, the company claims to have quadrupled its revenue since receiving its first investment from Atomico in December 2011 and to now offer more than 45,000 items (reports StrategyEye).

The Brazilian e-commerce market is predicted to increase 18% year-on-year and hit USD22bn by 2016. However, as the country’s population becomes increasingly connected the e-commerce scene is becoming more and more crowded and Bebestore features tough competition from the likes of Accel and Tiger Global-funded At present, the two sites are fighting it out across social media platforms as each attempt to capture young connected parents.

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