Unlocking e-commerce market
The major Italian payment banks have announced their commitment to delivering the MyBank solution to merchants, public institutions and retail customers across Italy before the end of 2013. Nine Italian banking groups, representing 27 participating institutions, were part of the launch of EBA CLEARING’s pan-European e-authorisation solution, which took place this morning.
The announcement marked the first step of a nation-wide roll-out by the Italian banks of electronic payment products based on the MyBank solution. MyBank-based services will enable online shoppers to conveniently pay via online banking all over Italy as well as at the pan-European level.
“By deploying MyBank, financial institutions across SEPA are supporting their customers in further unlocking the European e-commerce market. The solution provides the safe and familiar payment experience that many buyers require to successfully complete their Internet shopping,” said Giorgio Ferrero, Chairman of EBA CLEARING.
“The MyBank solution will as well generate important cost savings for public agencies, utility companies and other billers. It will help them to further automate their billing processes while facilitating their customers’ payment initiation through their online banking,” said Gilbert Lichter, Chief Executive Officer of EBA CLEARING.
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