Virtual Piggy appoints Global Mobile Product Director

New executive member

Youth payments provider Virtual Piggy, has appointed Iain Herd as Global Mobile Product Director.

The former PayPal and Vodafone executive will be responsible for directing and managing Virtual Piggy’s Mobile First initiative, reporting directly to CEO and Founder, Dr. Jo Webber.

Prior to joining Virtual Piggy Iain, an expert in mobile technology, held the role of Global Head of Mobile Partnerships and Product at PayPal. During his tenure at the company he launched a number of key mobile services including the PayPal Wallet app for Windows Phone.

Dr. Jo Webber said: “We are thrilled that Iain is joining the company. With over 70% of 12-17 year olds now accessing the Internet via mobile devices, Iain’s expertise, coupled with our technology, will enable us to successfully deliver our first-to-market position in the youth mCommerce market.”

Iain added: “I’m delighted to be joining such an innovative and forward-thinking company. Virtual Piggy’s unique offering, combined with the depth of industry experience that the leadership team brings to the table, will mean that, for the first time, the U18 market is in a position to spend and save safely online. I am looking forward to continuing to grow the business through the development of creative mobile solutions that clearly resonate with our target audience.”

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