C-SAM & StarHub provide NFC wallet with P2P redemption of movie tickets

Innovative NFC solution

C-SAM and StarHub have announced the newest update to the SmartWallet mobile app which will enable near field communication (NFC) peer-to-peer (P2P) mobile ticketing services. The mobile ticketing innovation is the world’s first NFC mobile wallet with P2P redemption of movie tickets.

StarHub’s SmartWallet will allow customers to purchase Shaw Theatres movie tickets with their NFC-enabled mobile phones and then redeem these digitally stored entrance tickets with a single tap of the phone on a contactless reader at the cinema. This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing. Shaw Theatres, is the first company to deploy the NFC mobile ticketing service.

“When we launched SmartWallet late last year, StarHub Mobile customers were the first in Singapore to enjoy the benefits of making secure contactless payment and redeeming digital coupons conveniently at partner merchants across Singapore. To augment our customers’ experience and offer them greater convenience, we are pleased to enhance SmartWallet with the world’s first comprehensive NFC-based movie ticketing service, allowing StarHub Mobile customers to browse and book the available show times at their favourite Shaw Theatres anytime, anywhere, as well as collect movie tickets with a single tap of their NFC-enabled smartphone,” said Ms Yeong Mun-Ling , Vice President of Business Strategy at StarHub. “Our continued collaboration with C-SAM expands our portfolio of mobile transaction services to the movie ticketing space, further reinforcing our commitment to delivering personalized mobile services to our customers.”

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