Increase in online shopping due to weather conditions

People choosing to shop online

According to This Is Money, wintry weather last month caused an increase in sales for the already booming e-commerce sector.

Statistics from Barclaycard showed that online spending was up by 12% in March, compared to just 0.4% in high street sales. Prolonged and long standing snow showers prevented consumers hitting the high street encouraging them to use their credit or debit card to purchase goods online.

A Smart Debit spokesperson explained the correlation between bad weather and increase in cashless transactions, “When the weather is extreme consumers stay at home and do not venture onto the high street. Some use their time to browse the internet and make unplanned purchases whilst others order exactly what they were heading to the high-street to buy. This year this type of behaviour was even more obvious as the cold weather prevailed into spring.”

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