Justin Bieber launches teen-targeted prepaid card

Tapping into teen following

According to CNN Money, global teen pop icon Justin Bieber has launched a new prepaid debit card aimed at teenagers named ‘SpendSmart’.

The card issuer SpendSmart Payments signed Bieber to an USD3.75m endorsement last year. His vast social media empire stands at over 30 million Twitter followers and over 52 million on Facebook.

However, the card does come with a long line of fees. These include, USD1.50 for ATM withdrawals, USD3.95 a month, USD0.50 for balance checking at ATMs. Moreover, the card which is operated by SmartCredit.com charges between USD0.75 and USD2.95 for topping up and USD3 if the card is not used for three months. 

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