PayPal acquires Iron Pearl

Looking to expand its user base

PayPal has acquired Iron Pearl in a bid to boost its 123 million – strong user base. The start-up specialises in customer acquisition and engagement.  

According to PayPal chief David Marcus, “Palo Alto-based Iron Pearl has developed “groundbreaking tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive modeling”.

The Iron Pearl founders Stan Chudnovsky and James Currier will continue to be involved with the company as the eBay unit looks to tap into its technology and expertise in order to accelerate its growth.  Financial terms of the deal were not disclosed. 

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