Apriva VP to discuss merits of cloud- and NFC-based mobile wallet tech

Offering insight into mobile world

Apriva, a provider of end-to-end wireless transactions, gateway services, and secure information solutions, announced that Bill Ramsey, the company’s vice president and general manager of mobile payments, will participate in a discussion on mobile wallet technology at the 2013 ETA Annual Meeting and Expo. The event is set for April 30 through May 2 at the Morial Convention Center in New Orleans. Mr. Ramsey’s session, “NFC vs. Cloud: The Best Method to Engage Customers and Increase Sales,” is scheduled for Thursday, May 2 at 11:15 am.

The session will provide attendees with insight into the technology and business nuances of both cloud- and NFC-based mobile wallets. As part of the conversation, Mr. Ramsey will discuss how cloud-based solutions can be utilised by merchant services providers to offer their merchants a flexible, secure and robust mobile commerce experience. Among the subjects he will touch upon include the integration of payments with other value added services, such as mobile marketing, loyalty, authentication and fulfillment services, branding options, and the ability to satisfy emerging credit card security mandates, such as EMV.

Stacey Finley Tappin, Apriva’s vice president for sales and marketing said; “With the explosive growth of mobile phones and tablets, many merchant acquirers and independent sales agents are taking a careful look to see how they can better serve their merchants through a mobile environment. This session should give them a better understanding of how these technologies can help them offer new value-add services that generate more revenue and enhance merchant satisfaction.” 

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