Nosto nabs USD2.8m for online marketing software

Plans to expand service

Finnish marketing startup, Nosto, has raised a USD2.8m seed roundafter securing funding from Open Ocean Capital and Sanoma Ventures. Nosto’s online marketing SaaS product is targeted at small and medium-sized e-commerce businesses looking to drive more sales through online platforms.

The company’s service, which is currently in stealth mode, is offered free with Nosto taking a percentage of sales. Having already attracted some 50 clients around Europe the firm says it will be using the capital to seek a partnership with an internationally focussed sales organisation and develop new products.

Juha Valvanne, CEO and founder of Nosto Solutions Ltd comments on the deal: “This is an exciting time for Nosto and we look forward to working closely with new investors as we continue our work to bring personalised shopping experiences, inspiration and pleasure to online store visitors.” 

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