The Hunt bags funding for social e-commerce

Venture capital secured

Social e-commerce firm The Hunt has raised a second round of undisclosed seed funding from actor Ashton Kutcher’s A-Grade Investments, along with angels including Windy Hill Capital founder Michael Banks (according to StrategyEye).

The San Francisco-based firm is a discovery and referral site that lets users identify images of item such as clothes or shoes they see on social media and directs them to the e-commerce site where they can buy the goods. The Hunt claims to convert around 2% of visitors to buyers and says it has registered more than 100,000 hunts and matched more than 200,000 products.

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