Cybersource – Mobile payment management trends 2012-2013

Offering insight into mobile market

According to CyberSource Corporation, a wholly owned subsidiary of Visa Inc., mobile commerce is exploding. It will climb to over USD70 billion by 2014 and become a bigger share of overall eCommerce — from 9% in 2012 to a projected 18% in 20141. The rapid adoptions of consumer mobile technology, coupled with the subsequent changes in consumer shopping behaviour, are attributed as primary drivers of mCommerce growth.

Many merchants enable their customers to shop through multiple channels — for example, buying via mobile and picking up in-store. While mCommerce is still nascent, careful monitoring of the mobile channel can help merchants maximise revenue while providing a positive consumer shopping experience.

CyberSource’s datasheet on mobile payment management trends in the past year offers insight into emerging mCommerce trends in relation to the merchant.

Click here to read the full report.  

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