MasterCard announces winners of Mobile Shopping Application Awards

Recognising mobile innovation

MasterCard has announced the winners of the MasterCard Mobile Shopping Application Awards, which recognises the best available mobile shopping applications in nine countries in Central and Eastern Europe, Russia and Turkey.

The chosen winner is Yemeksepeti, Turkey’s number one food ordering service. The app enables users to select from a wide range of restaurants based on their geographical location. The runner up is Nexto Reader from Poland, an ebook, audiobook and e-press reader application allowing users to browse through virtual bookshelves, and in third place is Slevomat, the biggest daily deal and group buying service in the Czech Republic.

Bella Stavchansky, President of High Growth European Markets at MasterCard Europe commented: ‘It has been a very close and exciting competition and I would like to congratulate our three winners from Turkey, Poland and the Czech Republic, who have demonstrated such innovation and inspiration.The MasterCard Mobile Shopping Application Awards have been a great way for us to recognise the impressive work that is helping make shopping on the mobile easier for everyone and  I am convinced that these outstanding applications will pave the way towards even smarter and more convenient shopping experiences.”

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