Mobile to account for 15% of all online purchases in 2013

Increasing numbers shopping over mobile

Mobile purchases will be responsible for 15% of all online transactions in the US during 2013. The figures from eMarketer represent an 11% increase from 2012 and almost triple the amount of mobile sales in 2011.

By the end of this year half of Americans will have used a mobile device to purchase at least one item. Tablets will account for  nearly two-thirds of mobile sales in 2013 despite smartphones making up the majority of the mobile devices owned in the US.

Mobile commerce is set to rise further in the future, it is estimated that 25% of online sales in the US will be made via mobile devices by the end of 2017 with 75% of these coming from tablets.  

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