MCX selects Gemalto for mobile commerce platform

Partnering Gemalto for mobile wallet development

As it moves closer to bringing its mobile commerce solution to the marketplace, Merchant Customer Exchange (MCX) has announced the selection of Gemalto to build its mobile wallet.

The initial MCX wallet, which will be primarily barcode and cloud-based, will run on Gemalto’s Allynis Mobile Payment platform. MCX will also leverage Gemalto’s mobile wallet software for a rich smartphone application as well as development kits to enable retailers to embed the wallet functionality within their own application.

Once it is fully deployed, the wallet will be accepted at all MCX members, a growing group of merchants that collectively operate more than 75,000 stores and process more than USD1tn in payments annually. Consumers will have access to a personalised payment experience integrated with merchant offers, promotions, loyalty and location-based services, which they will be able to use at many of the large retailers at which they regularly shop.

“Gemalto’s global experience and unparalleled expertise make it the ideal partner to develop a mobile wallet worthy of the stature of merchants backing MCX,” said MCX’s Dodd Roberts. “Our work with them over the past months leaves little doubt that MCX will benefit from their considerable technical expertise.”

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