Fearful consumers abandoning online shopping baskets

Consumer fears

According to Fresh Business Thinking, new research has found that online shoppers still have reservations about shopping online. Figures showed that nearly half (46%) of online shoppers feel frustrated by the security questions asked when making purchases on the internet. Over a third, 39%, abandoned online transactions because they thought they were being asked for too much personal information.

Further figures detailed that whilst respondents felt this way about online shopping, a huge percentage of them still shopped online (98%). This demonstrates a commitment to online shopping with retailers and sites consumers feel safe and secure with.

A SmartDebit representative explained, “The internet provides our clients with a huge target market and we are committed to ensuring our clients and their customers enjoy smooth payments in a safe and secure fashion.”

Related reading

Leave a comment