Acquires Morqreet
Leading mobile and online payments company payvia has acquired cloud-based communications platform Morgreet, it has been reported. The acquisition will create the first-ever solution combining mobile marketing, user targeting and mobile payments, setting payvia apart from the rest of the mobile industry.
CEO of payvia, Darcy Wedd, said: “Our mobile payments offer resonates strongly with the market because it is built on our proprietary carrier connected technology that gives us a unique ability to understand consumer mobile usage. Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns.
By integrating Mogreet’s solutions on our platform we answer that need. As the only company to solve a known disconnect between traditional mobile commerce and engagement solutions, payvia is well positioned to increase mobile’s share of the $252 billion* e-commerce market.”
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