LoyalBlocks snaps up USD9m for mobile customer loyalty

Secured funding

Mobile customer loyalty software LoyalBlocks has raised USD9m in a funding round led by General Catalyst PartnersGemini Israel Venturesand Founder Collective also participated.

LoyalBlocks develops a platform for brick-and-mortar retailers to set up loyalty apps for customers. When a consumer enters the store with the app switched on, this is detected by a purchasable piece of LoyalBlocks hardware that automatically grants a discount. The company says it will use the new investment to expand its staff.

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