Amazon rolls out grocery delivery service

Expanding service in LA

Amazon is expanding its grocery delivery service, AmazonFresh, into the Los Angeles area after a five year trial in Seattle ahead of an expected rollout to 20 more locations, some of which will be outside the US.  It is hoped that by offering a grocery delivery service Amazon can boost sales and drive up loyalty amongst its consumer-base as competition in the e-commerce space continues to heat up. Competitors such asGoogle and eBay are also believed to be exploring same-day delivery services, while retailing giant Walmart could exploit its huge presence in the US by introducing an expanded online home delivery service.

Amazon Prime customers will be offered a 90 day trial of the service after which they will be put onto the ‘Prime Fresh’ service which will cost USD299 per year and will allow users to use Amazon Prime and AmazonFresh in conjunction. Amazon says that customers will get free delivery on all AmazonFresh orders higher than USD35.

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