Walmart picks up predictive analysis platform Inkiru

Working with big data

Walmart has snapped up Inkiru in an undisclosed deal. Inkiru, a California-based company, uses its data analytics platform in order to reduce fraud, target customers and suggest recommendations to users to boost sales.

Inkiru will be incorporated into Silicon Valley-based @WalmartLabs which is a part of Walmart’s e-commerce division, which will use Inkiru’s technology for its own purposes. Inkiru’s team will join @WalmartLabs.

“Walmart’s data scientists will now be able to work with big data directly and create impact faster than ever before,” Walmart’s blogger wrote.

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