mopay's new 'one-click' payment method boosts user convenience and conversion rates.
Mobile payment solutions provider mopay have announced a new ‘one-click’ method for Web-based carrier payments, significantly shortening the existing process which requires a minimum of three steps.
Launched in partnership with Telefonica and Vodafone, the service uses an enhanced user profile and anonymous ID technology to skip the authentication process, going straight to the purchase confirmation screen. By enhancing user convenience in this way, the new process thus boosts conversion rates to a new industry benchmark of 93 per cent and more.
Ingo Lippert, CEO of mopay, commented: “I am thrilled that we are able to offer our merchants and consumers this incredibly simple payment process. Telefonica and Vodafone, two of the largest telecommunication providers worldwide, are giving their German customers the opportunity to test this new payment experience through mopay—a tremendous demonstration of trust in our technology and drive to innovate. We now plan to roll out the new technology in as many of our 80 markets as possible.”
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