Yahoo! snaps up e-commerce site Lexity

New acquisition

Yahoo! is acquiring California-based e-commerce startup Lexity as part of an undisclosed deal. Lexity, which launched in 2009, helps small to medium-sized businesses set up e-commerce services and is already supported by Yahoo!, as well as other sites like Etsy, eBay and Shopify.

According to sources close to the deal the internet giant has forked out between USD35m to USD40m in cash to buy the start-up. This is Yahoo! CEO Marissa Mayer’s 19th acquisition since taking up the role last year.    

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