Sales are rising
Desktop-based e-commerce sales in the US hit USD49.8bn in Q2, the 15th straight quarter of increases, according to new estimates released by comScore. The revenues were up 16% year on year and comScore has pointed towards sales in April being particularly high. The figures highlight how quickly the retail market is being impacted by e-commerce, with Q2 typically a quieter period for online shopping.
“The second quarter tends to be seasonally lighter for e-commerce and, as such, the data represents a positive indicator for the back half of the year,” says comScore chairman Gian Fulgoni .
The new figures also reveal that top e-commerce product categories such as consumer packaged goods and digital content grew by at least 19% compared to a year ago. comScore says that consumers in the US spent USD4.7bn via m-commerce and that here accessories and apparel was the most popular product category.
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