hybris and Vindicia Partner to offer integrated subscription billing solutions

Partnering Vindicia

Vindicia, the enterprise subscription billing solutions provider, and hybris, an SAP company and the world’s fastest-growing commerce platform provider, have announced a partnership which will allow sellers of digital goods to provide customers an end-to-end engagement: from merchandizing, offer management, and product sales, to subscription billing.

The combination of the subscription-enabling and recurring billing of Vindicia’s CashBox with the hybris Commerce Suite empowers digital businesses to build perpetual relationships with customers and increase revenue. The integration will be available through the hybris Extend marketplace.

Subscriptions for digital goods such as print media, Internet radio, gaming, and online video are capturing the attention of media, and the dollars of the consumers. Comscore reported that more than 36 million people viewed online videos last year, and this year monetisation of sites like YouTube, Vimeo and Ooyala will mean huge growth in subscription video alone. Other digital verticals will be just as anxious to reap the benefits of this new offering, now that delivery of the end-to-end customer experience is possible in the global marketplace.

“Digital goods and services are proving to be a major opportunity, and many businesses are quickly taking over this space by adopting a new approach for digital commerce,” said Moritz Zimmerman, CTO, hybris. “As more companies move to digital distribution, they are transitioning to structured content creation and management in order to drive distribution to multiple consumer devices. Combining the Vindicia CashBox with the hybris Commerce Suite gives merchants who sell digital goods the advantage they need to stand apart from their competition.”

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