Acquired by Fandango
Fandango, is acquiring rival ticketing firm Quantum Loyalty Solutions for an undisclosed fee. Quantum specialises in selling coupons and offers that encourage cinemagoers to see the latest releases in exchange for a gift certificate.
Fandango, which is partnered with Yahoo! Movies, says it will wholly own Quantum’s service and the two combined firms will enhance its emphasis on mobile marketing. Fandango claims 44% of its summer cinema sales have come from mobile, while many of Quantum’s promotional coupons are carried out by text message.
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