In a recent interview with The Wall Street Journal, Groupon CEO Eric Lefkofsky has revealed plans to support its physical goods service Groupon Goods. The daily deals company is planning to build a network of warehouses in North America to support the operation.
Although a timeline for the project has not been outlined. Lefkofsky has indicated that the first warehouse may be built in Kentucky.
“By bringing the shipping in house, we would improve margins,” CEO Eric Lefkofsky commented. “It will still be a curated selection of items, we’re not going to sell everything.”
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