Secured funding
Social commerce startup, The Fancy, has raised USD7m in funding from Richard C. Perry, owner of luxury retailer Barneys New York.
The company’s e-commerce website and mobile app follows Pinterest’s approach of combining image-heavy discovery and social networking with e-commerce, allowing users to upload items and bookmark products they like. The Fancy raised USD53m in July at a USD600m valuation.
The Fancy’s founder Joseph Einhorn declined to comment on the specifics of the company’s fund raising activities.
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