Branding Brand seizes USD9.5m for mobile commerce platform

Secured funding

Mobile commerce platform, Branding Brand, has raised USD9.5m in funding. The Series B round was led by Insight Venture Partners and also attracted investment from CrunchFundLead Edge Capitaland eBay Enterprise.

The Pittsburgh company claims to have over 100 clients that include brands such as American Eagle Outfitters, Costco, and Ralph Lauren. Branding Brand has now raised USD17m in funding and claims to have seen 100% year-over-year growth, since its Series A round last year. 

“We are growing our team, as well as our reach,” said Chris Mason, Branding Brand co-founder and CEO. “With nearly $1 billion in transactions running through our platform, and our recent expansion into hospitality and transportation, it is a very exciting time.”
“We recognized the opportunity and vision for Branding Brand earlier in the company’s evolution, and given their strong momentum, we are delighted to lead this new financing,” said Ryan Hinkle, Managing Director at Insight Venture Partners. “The Branding Brand team has shown tremendous innovation and thought leadership in the rapidly-evolving world of mobile enablement.”

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